Focus Groups

Focus groups are an excellent way to get feedback from large groups of people to evaluate your current products or services or to gain preliminary feedback on new ideas. You can receive a great deal of valuable, candid information during a targeted focus group session. We will help you design the questions to be asked, design the meeting, and facilitate focus groups as needed. SICG can also play the role of consolidating your information and recommend ways to resolve organizational challenges that are surfaced during the process.

Having a neutral third party providing expert facilitation of focus group sessions can add a tremendous amount of value. We are experts in creating an atmosphere of trust to enable your targeted group to be as candid as possible. This will give you genuine information to build your strategic decisions on.

Focus groups can be used in a variety of ways. A sample of some of the types of focus groups we can support you with:

Prospect Focus Groups:

To discover the potential market for a new product or enhancement to a current one

Client Focus Groups:

To gain feedback about the satisfaction level of your current clients surrounding your level of service and quality.

Employee Focus Groups:

• Identify current issues and concerns
• Surface ideas and enhancements
• Uncover specifics surrounding employee opinion surveys

Since we are a custom organization, we will design a Focus Group effort based on the specific needs of your organization.